Growing soft fruits such as cherries and blueberries requires precision. But selling them at the right time? That is just as strategic. Especially when you are aiming for export. With OptiPallet, you can optimize the shelf life of small fruits and respond more intelligently to market prices. This not only enhances the quality of your product, but also your position as a grower or exporter.
Not all fruit is suitable for a 150-ton ULO cold store
Apples and pears usually end up in bulk in large cold stores. Small fruits such as cherries, blueberries, gooseberries, and redcurrants are usually traded in smaller volumes, often per pallet. There can sometimes be days or weeks between storage and shipment. It is best to use that time to your advantage.
And that is exactly where OptiPallet makes the difference.
Turn every pallet into its own cold store
With OptiPallet, you pull a flexible cover over a pallet to store your fruit in the desired controlled atmosphere. Store each pallet at the best conditions and use the cold store only to control temperature. This allows you to store under CA conditions without making major adjustments to your existing infrastructure.
The result?
• Less evaporation means less weight loss, and therefore more yield per kilo
• Firmer and juicier fruit that retains its taste and bite, but is also more visually appealing
• Green, fresh stems that appeal to buyers
• Flexibility in your cold storage: store and sell by the pallet instead of by the entire cold store
• Longer storability, allowing you to better align the moment of sale with demand
Buy time with OptiPallet
The reality? At times, the market is saturated. This depresses prices — sometimes by as much as €2-3 per kilo in margin difference. With OptiPallet, you regain control over time. You temporarily store your small fruit without any loss of quality, wait for the right moment, and sell when you want to, not because you have to. You avoid loss-making sales during peak periods and wait until it pays off.
Strengthen your position as a reliable supplier
Do you export to countries with longer transit times or do you work with premium retail channels and e-commerce? Then you know that freshness is more than just a quality feature. It is a selling point and a promise you make to your partners. And the more consistently you deliver on that promise, the stronger your position becomes.
The advanced OptiPallet technology is your extra buffer. Your fruit stays fresh longer, arrives more attractively, and strengthens your reputation as a reliable supplier.
Freshness that pays off
With OptiPallet, you don’t just store fruit. You preserve quality, margin, and control over your sales strategy. Whether you work as an individual grower or as an export cooperative, smart storage makes all the difference.
Curious to find out how OptiPallet keeps your small fruit fresh for longer?
Schedule a free demo or discover the possibilities for your business.
We look forward to hearing from you.
